The physicality of matter

Matter is possibly the most interesting thing happening outside the online space. Reading their blog I get the feeling they had to persuade brands and agencies real hard to get onboard. But real glad they did.

It’s basically a box of stuff that brands have created that relate to their brand. The reason why matter materialised is because people still like to physically hold things. they like to physically interact with it, place it on the mantle, use it.

I dig that.